Inspirations

Designed specifically with office workers in mind, "Kaiju Sakaba" offers a way to relieve stress and unwind after a long day. The Japanese office culture can be particularly demanding, and this beer provides a fun and playful way to decompress. The Ultraman-inspired packaging serves as a nostalgic reminder of childhood and good times, further enhancing the relaxation experience. Beer is a beloved beverage in Japan, and "Kaiju Sakaba" adds a unique twist to the market with its distinctive branding and theme. By incorporating the popular media and cultural references, this beer offers an accessible and approachable way for consumers to connect with Japanese culture and have a good time. In summary, "Kaiju Sakaba" is more than just a beer – it's a fun and playful way to relieve stress, unwind, and connect with Japanese culture.

Package Design

Branding

The Audience

Our target group is GEN X and GEN Y. They are the earliest ultraman audience, which is an integral part of their childhood life. Meanwhile in Japan, over 61.7% of all drinkers are over 35 years old and are from the Showa era, 87% of whom said ultraman was the first superhero film they were exposed to as a child.

Our Story

The meaning of KAIJU SAKABA is derived from the Japanese word "Monster Bar", just like in superhero movies, the evil side represented by the monsters will always be defeated and they need a place to relax and forget about their worries. As for our customers, they are also the most stressful generation in life, so we hope that our drink can make them forget about life and work, and focus on sharing happiness with friends and living in the moment.

Final Deliverable