Bang & Olufsen -
Back On Stage
- HOW DO WE GET BANG & OLUFSEN BACK IN FRONT OF THE STAGE? - THE FACT IS, WE'VE BEEN THERE ALL ALONG.
B&O has always been my favorite audio brand, and their product design and industrial aesthetics have always led the industry. But as an industry leader, their products and advertising campaigns seem to have gone under the radar, and many people think they've long since faded away from the industry, but the truth is - we've been around forever, and we're not only in movies and TV and events, but we've even appeared in many corners of the city, but people just don't realize it. With this campaign, we hope to bring B&O back into the public eye - but in our own way.
About
By incorporating B&O's own brand characteristics to create a unique branding campaign, with their excellent industrial design, to tell the public that we have always been and we never give up to improve our quality and image.
Introducting —— Find Bang & Olufsen
One of the best points of B&O is, their excellent industrial design, they never think that audio is just a mere audio, they should be a piece of art, a product that enhances your life. Their products are so perfectly integrated into your life that you hardly notice them. This is B&O, so we hope to launch a search for B&O activities, so that the public spontaneously to find it, to feel its charm.
As we mentioned earlier, B&O has been active in the public eye, such as in TV shows and movies, so we're going to re-offer you clues, in the form of tweets. Let's get everyone on the hunt for the missing B&O products and be the first to find the egg and be the first to get the prize.
OOH
Also for the outdoor campaign, I designed an interactive billboard that puts B&O products together with different products so that passersby can look for them and prepare to be surprised.
